Salesforce is a software company based in the United States. Salesforce offers customer relationship management solutions, these software are called CRM (Customer Relationship Management). The solutions offered by the publisher take the form of software as a service cloud (SaaS).
Founded in 1999 by Marc Benioff, Salesforce is today the world leader in the field of CRM. It is also a major player in Cloud Computing (a set of computer resources accessible on demand via the Internet).
This software allows for a better follow-up of customers, partners or prospects, thanks to the use of cloud computing technologies. The schema of such a technology being the following: Acquisition, satisfaction, loyalty.
With such a tool for managing their business, companies using Salesforce can track and analyze customer data in real time, and thus more effectively understand successes, or pain points.
Finally, storing data in the cloud allows everyone to easily access useful information anywhere, anytime.
