We have selected three elements wich will give you an idea of the usefulness of your CRM. First of all, you only need to know if your turnover is increasing and your costs are decreasing. In principle, your CRM should enable you to use your customer database more efficiently, and offer you a faster and more efficient sales process thanks to tools such as list views, step-by-step opportunity tracking or reports. This will lead to an increase in your company's results.
Then you can get an idea of the improvement of the quality of your employees' work. Managers who are better able to make the right decisions thanks to an accurate analysis of the results for a department, a product or another employee. Your process and your internal communication must be fluid, in order to save time and reduce blockages.
Finally, it is also relevant to learn about the customer base. The loyalty rate, the conversion rate or the level of satisfaction of customers and prospects is a determining factor in the proper functioning of a CRM.
A last point not to be overlooked, a good CRM is not only due to the tool itself, the consultants in charge of making it live is an important data. Make sure that the consultants in charge of your tool are listening and involved in your project, so the tool as a whole will be more undeniably effective.
